Everyone is telling you that your business or organization needs a website, but you don't understand why.  If you don't believe a presence on the World Wide Web would benefit you, consider these facts:

• Surveys have shown that most small businesses and organizations do not yet have websites, so putting your business or organization on the web puts you a step above the rest.
   
• The Internet provides equal access to it's users, whether you are a small business or a Fortune 500 firm. Everyone gets the same amount of screen space, and the most important factor is the image you project with your website. A well-designed website costing a few hundred dollars can make a better impression than a poorly designed website costing thousands.
   
• A website can help you to reach very specialized markets because of the sheer volume of Internet users, now estimated at over 800 million worldwide! Customers looking for rare or specialized products, services, and information often rely on the larger Internet marketplace to find what they are looking for rather than limit themselves to their local area stores.  
• Your competitors may have websites. Your customers and prospects may have seen them. As more and more businesses and organizations get online, those who don't will increasingly be putting themselves at a competitive disadvantage.